Full bays, not forgotten service reminders
SMS marketing for auto shops turns the customer file you already have into booked work: the oil-change reminder that goes out on schedule, and the quote follow-up that chases itself while your writers stay on the counter.
AutoCampaignProduct preview: Fairway Auto Care’s service reminder campaign beside a customer conversation where an AI Employee has drafted a pickup update, waiting for approval.
— Sound familiar? —
Overdue customers don't call.
Hundreds of past customers are past their service interval right now, and the only reminder system is whether they happen to notice the windshield sticker.
Quotes go cold in the notebook.
A customer gets a brake quote, says "let me think about it," and nobody follows up — three weeks later the work went to whoever texted back first.
Seasons arrive unannounced.
The first snow forecast or the first 95-degree week is your busiest window, and the promotion for it never gets sent because the counter is already slammed.
Every one of these is a conversation your system should have caught ↓
The four journeys, localized
- 1
Capture.
Import your existing customer file from a spreadsheet — contacts, vehicles in custom fields, service history as activity — and grow it forward with a keyword on the counter card and every invoice. Consent is recorded on each join.
- 2
Engage.
"Is my car ready?" and "Can you do it Thursday instead?" come into one Team Inbox the whole front desk shares, with an AI Employee's draft answer waiting — a writer approves each reply before it sends, and can take over any thread.
- 3
Convert.
Quote follow-up runs as a timed sequence — a nudge at three days, another at ten — and stops the instant the customer replies or books. A booking page shows your real openings, so "let me check my week" becomes an appointment instead of a maybe.
- 4
Retain.
Smart Segments keep customers grouped by what's due — overdue for service, quoted-not-booked, last winter's tire changeovers — so the seasonal campaign is three clicks, not a mail merge. Campaign stats show which reminders filled bays.
Build the quote chase once with drip campaign software.
Turn reminders into booked slots with sms appointment reminders.
Announce tire season to everyone at once with a mass texting service.
KPIs to watch
Booked appointments from reminders — reminder sends that end in a scheduled slot.
Quote-to-job rate — quoted customers who book after the follow-up sequence runs.
List growth from the counter keyword — invoices and counter cards that become subscribers.
Frequently asked questions
My customers are already in a spreadsheet — is moving them worth it?
The import is the easy part: bring the spreadsheet in as-is, with columns mapped to custom fields like vehicle and last service date, and each contact's consent source recorded on the way in — you text the customers who've agreed to hear from you. What you gain is everything the spreadsheet can't do: segments that update themselves, sequences that follow up, and a record of every message and consent on each contact.
Will it keep texting a customer after they book?
No. Exit rules end a contact's sequence the moment they reply or book, and the conversation moves to your Team Inbox for a person. The run history shows exactly why each customer's messages stopped.
Send this month's service reminders before the phone rings
Public pricing. No contracts. Cancel anytime.