Capture qualified leads without the intake call
A name and a phone number isn't a lead — it's a phone call you still have to make. Most form tools stop at the submission; these forms ask the qualifying questions up front, then turn every answer into a contact in your database instead of a row in a spreadsheet. Pick a template, publish a hosted form page, and let the follow-up start the moment someone hits submit.
What are lead capture forms?
Lead capture forms are multi-question web forms that collect qualification details — the service needed, the budget, the timing — alongside a name and phone number. Each submission becomes a contact record the business can act on, so the first call-back starts with answers instead of questions. They replace the intake conversation that used to happen by phone.
Benefits
Know what the lead needs before anyone calls
Start from one of twelve templates and ask what actually changes your next step: what service, how urgent, what budget. Submissions arrive with the answers attached, so your team talks to the right leads first — prepared, not cold.
Returning customers update, never duplicate
Every submission is matched against the contacts you already have — by phone, then email — so a repeat customer updates their record instead of creating a copy. Fields, tags, and activity history stay in one place, on one contact.
Follow-up starts the moment they submit
A form submission can trigger an automation, so the acknowledgment text goes out while the lead is still on the thank-you page. Tag them, route them, and put them into a follow-up sequence — automatically, before the lead has time to go cold.
The plan
How it works
- 1
Build from a template.
Pick one of twelve form templates and adjust the questions in the five-step builder — no build project, no developer.
- 2
Publish your form's link.
The form goes live on a hosted form page with its own short link — share it from your site, your profiles, or a QR code on print.
- 3
Let the submission do the work.
Each submission becomes a matched contact, and a workflow fires the first text or email the moment it lands.
Product preview: form analytics with a three-stage funnel of viewed, started, and submitted above a list of recent submissions with their answers.
Success looks like
Use cases
HVAC dispatcher.
The form asks "Is this an emergency?" before anyone picks up a phone. Urgent jobs route straight to today's schedule; quote requests get the standard follow-up — sorted by the answer, not by whoever reads the inbox first.
Legal intake coordinator.
Matter type, jurisdiction, and timeline arrive with the enquiry, so the firm sees which cases fit before the consultation. The intake call becomes a confirmation, not an interrogation.
Restaurant events manager.
The catering enquiry form asks for date, headcount, budget, and dietary needs in one pass. The quote goes out with real numbers instead of a week of email back-and-forth.
AutoCampaignProduct preview: form analytics with a three-stage funnel of viewed, started, and submitted above a list of recent submissions with their answers.
See where leads drop off, and read the ones who didn't.
- Text to join — capture the customer standing in front of you, not just the one browsing.
- Automation workflows — the follow-up that fires when the form is submitted.
Still deciding?
Frequently asked questions
Straight answers about how Lead Forms works, what it costs, and what happens after you sign up.
Prefer to ask a person? Book a demo →Won't this just be another spreadsheet of leads?
No spreadsheet. Every submission becomes a contact in your database, matched by phone and then email, so returning customers update their record instead of duplicating it. Tags, custom fields, and activity history live in one place — and follow-up can start the moment the form is submitted.
How do I know where people give up?
Each form reports a three-stage funnel: viewed, started, submitted. If people view but never start, the page or the offer is the problem; if they start but don't finish, a question is. You fix what the numbers point to instead of guessing.
Turn form fills into conversations with automatic follow-up.
Public pricing. No contracts. Cancel anytime.