What are Auto-Campaigns?

It can be hard to find the sweet spot between automated marketing sends and personalized communications to your client base. Auto-Campaigns make it easy to accomplish this!

 

Auto-Campaigns allow you to contact your clients at specific moments along their journey with your studio—from new client signups to purchase follow-ups to win-back messages. We offer 20+ ways to trigger your communications, so you can customize your campaigns to align with your unique business.

 

A few key things to know about auto-campaigns:

 

Auto-Campaigns are best for capturing moments as they are happening.

  • For example, you could set an auto-campaign to email new leads every time a client purchases your intro offer. However, if you want to capture people who have already purchased this intro offer, you can use a segment to capture this past group of people.

  • Another example could be setting up an auto-campaign to email clients when they take a certain class. However, if you want to email clients who have already taken this class, you can create a Scheduled Email and Segment to accomplish this.

Auto-Campaigns are great for behavior-based, sequential messaging.

  • If you want to send a one-off message to a group of clients who have already taken a certain behavior in the past, you will want to create a Scheduled Email and Segment to accomplish this.

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